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You probably think of marketing as what I call interruption advertising. You know the stuff I mean; junk mail, newspaper ads, and posters. These forms of advertising are still useful, although generally not as effective as a decade ago.

Today more is needed. Social Media Marketing is the new buzz word. Social media is a set of tools for creating relationships and getting new customers. These tools include blogs, Facebook, Twitter, and other applications. They usually point people to content. Content can be written – such as blog posts, pdf books, or e-newsletters. Content also includes podcasts and videos.  This content fosters relationships.

You might not understand this new way of relationship marketing.  John Jantsch, of Duct Tape Marketing, explains it best when he says “marketing is getting someone who has a need to know, like, and trust you.” I develop relationships between you and your prospects. I also promote stronger connections between you and existing customers. I create these bonds through the following materials:

• SEO Writing*
• Website Copy
• Blog Posts
• Video Scripts
• Newsletters and eNewsletters
• White Papers – which are also called Reports or Brochures

*People often ask me about SEO writing. They think there is some magic formula to getting past the Google bots. Search Engine Optimization (SEO) is a two-part process. Search Engines rank each page as to relevancy. They don’t rank your whole site, but each page in your site. They determine each page’s relevancy through keywords, links, strong headlines, and other factors. What converts prospects into customers, however, is the content found on your site. I can help you with both parts of this process.

Thanks for stopping by, and remember to contact me to get the copy (which is a fancy term for written stuff) you need when you need it.

I’ll get your message WRITE ON~right  message, on time.